Rise of the Super App: Mobile-First Product Ideas from China

Rise of the Super App: Mobile-First Product Ideas from China

Super App

From a slide of “Rise of the Super App: Mobile-First Product Ideas from China”
Screenshot of Alipay iOS app
App icon and screenshot of GO-JEK app
Image from When One App Rules Them All: The Case of WeChat and Mobile in China
Image from An Introduction to WeChat
“One Day of WeChat” published by WeChat official account
My iPhone home screen
Screenshot of Facebook’s Explore section

Amazon

Amazon was selling only one product (books) when it launched in 1994. (I can’t imagine)

Airbnb

Airbnb was released as “home sharing platform” in 2008. However, the company is currently in transition from the single purpose company to a travel company like WeChat transformed to the multi-purpose platform.

Gif from Airbnb Newsroom

“Let’s go on a trip” will be “Let’s open Airbnb app”

Though it’s a similar approach to Chinese companies as Airbnb thinks how can they use their existing audience? and what other features their users want when they use their app? they would go beyond that. What they are doing with their platform is something like adding “Play Game” tab in the Airbnb app.

Mobile First

The second theme introduced in the talk is “Mobile First.”

Image from iPhone X vs. Samsung Galaxy S8/S8+

Unlisted

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